✅ How to Set Up Google Ads (Free Setup) – Step by Step Step 1: Sign Up for Google Ads Go to https://ads.google.com Click on “Start Now” Log in with your Gmail account. Step 2: Choose Your Campaign Type You will see an option like: Get more calls Get more website sales or sign-ups Get more visits to your physical location Click on “Switch to Expert Mode” (important to get full control). Step 3: Select Campaign Objective Choose based on your goal: Sales Leads Website traffic Brand awareness and reach App promotion Local store visits Step 4: Choose Campaign Type Search – Text ads on Google search Display – Image/banner ads on websites Shopping – For ecommerce products Video – YouTube video ads Performance Max – Covers all networks Local – For store visits and calls Smart Campaigns – Beginner friendly (limited control) Step 5: Set Target Location Choose countries, cities, or a radius around a location (like "10 km around Greater Noida"). Step 6: Set Language Choose the language of your audience (e.g., English, Hindi). Step 7: Set Budget & Bidding Decide daily or monthly budget (start with ₹300–₹500/day). Choose bidding strategy (e.g., maximize clicks, conversions). Step 8: Create Ad Groups Define keywords your customers will search (use Google Keyword Planner). Group similar keywords together. Step 9: Create Ads Write headline, description, and final URL. Use high-converting language like: “Affordable Price” “Free Quote” “Call Now” Add ad extensions like site links, callouts, phone numbers. Step 10: Review & Launch Review all settings. Enter billing info (card/UPI) to activate. Google will review your ads before running. 🔍 Types of Google Ads & Best Use-Cases for Each Business Ad Type Best For Example Businesses Search Ads High-intent traffic, leads, calls Local services, lawyers, movers, clinics Display Ads Brand awareness, remarketing Designers, fitness trainers, ecommerce Shopping Ads Selling physical products online Online stores, clothing, gadgets Video Ads (YouTube) Brand awareness, product explainer videos SaaS, digital courses, influencers Performance Max All-in-one automation, ecommerce Ecommerce, product sellers, apps Local Ads Driving store visits or phone calls Salons, restaurants, car repair App Promotion Ads Getting more app installs EdTech, mobile games, fintech apps Smart Campaigns Beginners with limited time Freelancers, small business owners 🧠 Bonus Tips: Use Google Keyword Planner to find low-competition, high-volume keywords. Install conversion tracking (calls, form fills, purchases). Regularly monitor your campaigns to pause low-performing keywords or ads. A/B test different headlines and descriptions.