7 Facebook Ad Strategies for E-commerce in India to Skyrocket Your Sales in 2025

Is your Indian e-commerce store struggling to see a return on your Facebook Ad spend? You're not alone. The competition is fierce, and customer attention is scarce. The key to success isn't just running ads—it's running the right ads.

Generic strategies won't cut it in the unique Indian market. You need tactics tailored to the desi audience's behaviour, preferences, and purchasing journey.

At SSB Digital India, a leading digital marketing agency in Greater Noida, we've helped countless Indian e-commerce brands scale profitably using Facebook and Instagram ads. In this guide, we’re sharing our top 7 proven strategies to transform your ad campaigns from a cost centre into a revenue-generating machine.

1. The Dynamic Retargeting Campaign (The “Stalker” Strategy)

What it is: This is your highest-converting campaign. It automatically shows users ads for the specific products they viewed on your website but didn’t buy. It’s powerful because it reminds them of their intent.

How to set it up for India:

• Install the Facebook Pixel: This is non-negotiable. It tracks user behaviour on your site.

• Create a Dynamic Ad: In Meta Ads Manager, select the “Sales” objective and choose “Dynamic Ad.”

• Targeting: Create a custom audience of “Website Visitors” in the last 30 days.

• Pro Tip for India: Layer this with an audience that excludes users who purchased in the last 7 days to avoid wasted spend. For a broader reach, create a separate dynamic ad set targeting users who engaged with your Instagram or Facebook page.

Why it works: It personalizes the ad experience. A user who looked at a pair of Nike sneakers in Delhi will see an ad for those exact sneakers, perhaps with a limited-time discount offer.

2. The Video View & Engagement Campaign (The “Storyteller”)

What it is: Instead of directly selling, this strategy focuses on building brand awareness and trust through compelling video content. You first run a campaign with the “Video Views” or “Engagement” objective to find users who watch your content, and then you retarget them with a sales offer.

How to set it up for India:

• Create authentic content: Show behind-the-scenes, how-to-use videos, customer testimonials (in Hindi or regional languages), or quick product demos. Mobile-shot, vertical videos often feel more genuine and perform well on Instagram Reels.

• Run the Awareness Campaign: Use the “Video Views” objective to get cheap, high-quality views.

• Retarget Warm Audiences: Create a custom audience of people who watched 50% or 75% of your video. These are highly engaged users now familiar with your brand. Hit them with a conversion campaign.

Why it works: The Indian audience connects with stories. This strategy warms up cold audiences, builds trust, and lowers your overall cost per purchase.

3. The Catalog Sales Campaign (The “Broadcast” Strategy)

What it is: This campaign showcases your entire product catalog to a broad, cold audience. It’s ideal for launching a new store or collection and letting Facebook’s algorithm find your potential customers.

How to set it up for India:

• Upload Your Catalog: Ensure your product feed in Facebook is updated with clear images, accurate pricing (in INR), and correct availability.

• Broad Targeting: Use interests like “Myntra,” “Ajio,” “Online shopping,” and “Fashion.” But also use broad demographic targeting (e.g., Women, 18-45, in New Delhi, Mumbai, Bangalore). Facebook’s algorithm is smart enough to find buyers.

• Use Automatic Placements: Let Meta decide whether to show your ad on Feed, Stories, Reels, or the Audience Network for maximum efficiency.

Why it works: It’s a fantastic way to discover new customer segments you might not have thought to target manually. It works exceptionally well for fashion, beauty, and home decor niches.

4. The Lead Generation Campaign for High-Value Items (The “Nurturer”)

What it is: For high-value products (e.g., electronics, appliances, jewellery), asking for an immediate purchase is a big barrier. Instead, use a Lead Ad to capture their email or phone number in exchange for a detailed catalog, quote, or exclusive offer.

How to set it up for India:

• Objective: Choose “Leads.”

• Irresistible Offer: Your ad copy should offer a “Download Full Catalog,” “Get Exclusive Deal,” or “Get Price Quote.”

• Instant Forms: Facebook’s built-in forms pre-fill user data, making it frictionless to sign up.

• Follow Up: Have a process to instantly WhatsApp or email the PDF catalog and have a sales team follow up within hours.

Why it works: It reduces friction for considered purchases, which are common in India. You build a valuable marketing list you can nurture via email and WhatsApp.

5. The Offer & Discount Campaign (The “Closer”)

What it is: A straightforward, hard-selling campaign focused on conversions by leveraging discounts, limited-time offers, and free delivery. It’s perfect for sale seasons (e.g., EORS, Diwali, Amazon Prime Day).

How to set it up for India:

• Clear, Bold Creative: Your visual must have the offer written on it— “50% OFF,” “FLAT ₹500 OFF,” or “FREE DELIVERY.”

• Objective: Use the “Conversions” or “Sales” objective.

• Targeting: You can run this for both cold audiences (with broad interest targeting) and warm audiences (retargeting website visitors).

• Urgency in Copy: Use phrases like “Offer ending tonight!”, “Only a few items left,” and “Shop now before stock runs out.”

Why it works: Indian consumers are highly value-conscious. A strong, clear offer is the final push needed to convert a hesitant browser into a buyer.

6. The Lookalike Audience Campaign (The “Scale” Strategy)

What it is: Once you have data on who your best customers are, you can ask Facebook to find new people who share similar characteristics, interests, and behaviours. This is how you scale winning campaigns.

How to set it up for India:

• Source Audience: Create a Lookalike audience based on your best data source:

  • Top 1% Customer List: Upload a list of phone numbers/emails of customers who spent the most.

  • Purchasers Pixel Audience: Create a Lookalike from everyone who purchased in the last 180 days.

  • High-Value Website Visitors: Create from users who visited key pages (e.g., spent over 2 minutes on site).

• Start with 1%: In India, a 1% Lookalike audience (the top 1% most similar to your source) usually offers the best balance of reach and quality.

Why it works: It allows you to find high-potential new customers outside of your existing network, dramatically increasing your reach while maintaining a good ROI.

7. The WhatsApp Click-to-Chat Campaign (The “Direct Line”)

What it is: This campaign uses a specific ad format that includes a “Click to WhatsApp” button. It directs users straight into a conversation with your business on WhatsApp, the preferred communication channel for millions of Indians.

How to set it up for India:

• Objective: Choose “Messages” or “Conversions.”

• Select Placement: Choose “WhatsApp” as your destination.

• Craft a Welcome Message: Set up an automated, helpful first message in Hindi/English for when they click. E.g., “Hi! Thanks for reaching out. Would you like to see our latest collection or need help with an order?”

• Have a Live Agent Ready: Ensure someone is managing the WhatsApp Business account to respond quickly with product links and answer questions.

Why it works: It meets the Indian customer where they already are. It feels personal, direct, and is perfect for answering pre-purchase questions, which drastically increases conversion rates.

Ready to Implement These Strategies? Let SSB Digital India Do It For You.

Mastering these Facebook ad strategies takes time, constant testing, and analysis. If you're an e-commerce brand in India looking to scale predictably without the guesswork, it's time to partner with experts.

SSB Digital India specializes in crafting data-driven, creative Facebook and Instagram ad campaigns that deliver a real ROI for our clients across India.

Don't let your ad budget go to waste. Contact us today for a FREE, no-obligation Facebook Ad Account Audit. We'll analyze your campaigns and identify specific opportunities to increase your sales and lower your cost per acquisition.

📍 Visit Us: SSB Digital India, Gaur City Center, Greater Noida West
📞 Call/WhatsApp Us: +91 8377014621
🌐 Learn More: [https://www.ssbdigitalindia.com/]

Let's turn your e-commerce store into a best-selling success story.